The Podcast Consumer …and many more. Edison has been continuously researching podcasting sinceand our data on podcast consumption is relied upon by thousands of podcasters all over the world.
Audience Research Edison can provide your podcast with credible research to provide crucial information on the demographics of your audience. Podcasts reach a highly targeted audience with great efficiency, and an Edison-backed survey of that audience will provide advertisers, agencies, and media buyers with the information they can trust. Brand Lift Studies Edison partners with networks, shows, and leading brands to determine the real, measurable impact of podcast advertising campaigns.
In addition, we work with agencies, media buyers, and the brands themselves to incorporate custom metrics and key performance indicators into every study, allowing stakeholders to calibrate and compare the effectiveness of their podcast campaigns with their other media placements. We have conducted Brand Lift studies for a wide variety of estadps andfrom leading retailers to financial services products, restaurants, consumer packaged goods, and more.
Any and all of these methods are custom and adjusted to the unique nature of each show or network.
For more information on these or other Edison podcast services, callor contact Tom Webster. Recent Articles on Podcasting.